Set the voice. Professional, casual, witty, academic, empathetic. Match your audience.
Example using CRAFT
[Context] I run a DTC skincare brand targeting women 25-40. We're launching a vitamin C serum at $38.
[Role] You are a conversion copywriter who has written for Glossier and The Ordinary.
[Action] Write 5 email subject lines for the launch announcement that drive opens.
[Format] Numbered list. Each under 50 characters. Include one emoji option.
[Tone] Confident, clean, slightly playful. Never salesy or desperate.
35 Free Prompts to Get You Started
Click any prompt to copy. These are samples from the full 200+ collection.
Competitive Moat Analysis
You are a strategy consultant from Bain & Company. I run [describe your business, revenue, and market]. Analyze my competitive position using Porter's Five Forces. For each force, rate the threat level (Low/Medium/High), explain why, and give one specific action I can take this quarter to strengthen my moat. Format as a table with columns: Force | Threat Level | Analysis | Recommended Action.
Pricing Strategy Optimizer
You are a pricing strategist who has worked with SaaS and DTC brands. My product is [describe product, current price, target customer]. My top 3 competitors charge [list prices]. Analyze whether I should use penetration pricing, value-based pricing, or premium pricing. Give me a specific recommended price point with reasoning, and design a 3-tier pricing structure (Good/Better/Best) with feature breakdowns for each tier.
90-Day Go-to-Market Plan
You are a VP of Growth at a high-growth startup. I'm launching [product] targeting [audience] in [market]. My budget is [amount] and I have [team size]. Build me a 90-day go-to-market plan broken into three 30-day phases. For each phase, include: primary objective, 3 key activities, success metrics, budget allocation, and the biggest risk with its mitigation. Format as a structured timeline.
Unit Economics Deep Dive
You are a CFO advising an early-stage company. Here are my numbers: [monthly revenue, customer count, avg order value, CAC, churn rate, gross margin]. Calculate my LTV, LTV:CAC ratio, payback period, and monthly burn rate. Then tell me bluntly: is this business viable? What are the 2 most critical levers I need to improve, and what specific targets should I aim for in the next 6 months? Show all math.
Partnership Pitch Builder
You are a business development director who has closed $10M+ in partnership deals. I want to pitch a partnership between my company [describe your company] and [target partner company]. Research what would make this mutually beneficial. Write a cold outreach email to their Head of Partnerships that: opens with a specific insight about their business, proposes a clear value exchange, includes one concrete pilot idea, and ends with a low-friction CTA. Keep it under 200 words.
Landing Page Copy
You are a direct-response copywriter trained by David Ogilvy. I'm building a landing page for [product/service] targeting [audience]. The main pain point is [pain point] and the key benefit is [benefit]. Write the complete landing page copy: headline (under 10 words, benefit-driven), subheadline, 3 benefit blocks with icons suggestions, social proof section framework, objection-handling FAQ (5 questions), and a CTA button text with surrounding urgency copy. Use PAS (Problem-Agitation-Solution) throughout.
Cold Email Sequence
You are a B2B sales expert with a 40% open rate track record. I sell [product/service] to [target role] at [company type]. My unique value prop is [UVP]. Write a 3-email cold outreach sequence. Email 1: Pattern-interrupt opener + curiosity hook (under 80 words). Email 2: Case study angle with specific numbers (under 60 words). Email 3: Breakup email with a surprising reframe (under 50 words). For each, include a subject line under 40 characters. No spam trigger words.
Ad Copy Generator (Meta/Google)
You are a performance marketing specialist managing $500K/month in ad spend. I need ad copy for [product] targeting [audience] on [platform: Meta/Google/TikTok]. My angle is [main angle/hook]. Write 5 variations: 1) Question-based hook, 2) Bold claim with proof, 3) Before/after transformation, 4) Social proof lead, 5) Contrarian take. For each, include primary text, headline (under 40 chars), and description. Flag any policy compliance risks.
Sales Objection Handler
You are a senior sales trainer at Sandler. I sell [product] at [price point] to [buyer persona]. The top 5 objections I hear are: 1) Too expensive, 2) Need to think about it, 3) Already using [competitor], 4) Not the right time, 5) Need to check with my team. For each objection, give me: the real fear behind it, a response script using the "feel-felt-found" technique, a follow-up question that re-qualifies the prospect, and a micro-commitment to ask for.
Social Proof & Testimonial Extractor
You are a customer research specialist. I have these raw customer messages/reviews: [paste 5-10 raw testimonials or support messages]. Extract and rewrite them into 5 polished testimonials optimized for my landing page. Each should: highlight a specific result or transformation, be 2-3 sentences max, sound natural (not corporate), include a suggested attribution format. Also identify the 3 strongest "power phrases" I should use in my marketing headlines.
SEO Blog Post Outline
You are an SEO content strategist ranking pages on the first page of Google. I want to write a blog post targeting the keyword "[your keyword]" with a monthly search volume of [volume]. Analyze the search intent behind this keyword. Then create a detailed outline with: a click-worthy title (include the keyword naturally), meta description (under 155 chars), H2 and H3 structure with target word counts per section, 3 internal link opportunities, 2 external authority link suggestions, a featured snippet target (paragraph or list), and a "People Also Ask" section with 4 questions to answer. Total target: [word count] words.
LinkedIn Post (Viral Format)
You are a LinkedIn ghostwriter for Fortune 500 executives. Write a LinkedIn post about [topic/lesson] using the hook-story-insight format. Requirements: First line must be a pattern-interrupt hook that stops the scroll (no "I'm excited to announce"). Include a personal or relatable story in 3-4 short paragraphs. End with a non-obvious takeaway. Use line breaks after every 1-2 sentences. Add a conversation-starting question at the end. Total length: 150-200 words. Do NOT use hashtags or emojis in the body. Tone: thoughtful and human, not performative.
Newsletter Issue Writer
You are the editor of a popular industry newsletter with 50K subscribers. I need to write this week's issue about [topic]. My audience is [describe audience]. Structure it as: 1) One-liner TLDR at the top, 2) The big story (200 words, opinionated take, not a summary), 3) "What this means for you" (3 actionable bullet points), 4) Quick hits section (4 interesting links with one-sentence commentary each), 5) One thought-provoking closing question. Voice: smart friend who works in the industry, not a journalist. Keep total length under 600 words.
Twitter/X Thread Builder
You are a Twitter ghostwriter whose threads routinely get 1M+ impressions. Write a 10-tweet thread about [topic]. Rules: Tweet 1 must be a bold, specific claim that creates curiosity (no "Thread:" or "A thread on"). Each tweet must stand alone as a valuable insight. Use concrete numbers, examples, or frameworks — no vague platitudes. Tweet 5 should be the most screenshot-worthy (a framework, list, or hot take). Final tweet: CTA to follow + retweet with a reason why. Each tweet under 260 characters. No emojis except in the final CTA.
Product Description (E-commerce)
You are a senior copywriter at a top DTC brand. Write a product description for [product name] that sells for [price]. Key features: [list 3-5 features]. Target customer: [describe]. Write: 1) A punchy headline (under 8 words), 2) An opening hook that leads with the transformation, not the feature (2 sentences), 3) 4 benefit-driven bullet points (feature → benefit → feeling format), 4) A "Who it's for" one-liner, 5) A micro-urgency CTA. Total under 150 words. Tone: premium but approachable, like Allbirds or Aesop.
Code Review & Refactor
You are a principal software engineer at Google who specializes in clean architecture. Review this code: [paste code]. Analyze it for: 1) Bugs or potential runtime errors, 2) Performance issues (time/space complexity), 3) Security vulnerabilities, 4) Readability and naming conventions, 5) SOLID principle violations. For each issue found, rate its severity (Critical/Warning/Suggestion), explain the problem, and provide the refactored code. At the end, give an overall code quality score out of 10 with your top 3 priorities to fix.
API Design Architect
You are a backend architect who has designed APIs at Stripe and Twilio. I need a REST API for [describe feature/system]. Users should be able to [list 3-5 user actions]. Design the complete API: list all endpoints (method, path, description), request/response schemas in JSON, authentication approach, pagination strategy, error response format with codes, and rate limiting recommendations. Follow REST best practices and explain any design trade-offs. Include example curl commands for the 3 most common operations.
Debug & Fix Error
You are a senior debugging specialist. I'm getting this error: [paste error message and stack trace]. Here's the relevant code: [paste code]. My environment: [language version, framework, OS]. Don't just explain the error — give me: 1) Root cause in one sentence, 2) The exact fix with corrected code, 3) Why this fix works, 4) How to prevent this class of error in the future (e.g., a linting rule, type annotation, or test), 5) Any other potential issues you spotted in the surrounding code.
Database Schema Designer
You are a database architect specializing in PostgreSQL. I'm building [describe app/feature]. The key entities are: [list entities and their relationships]. Design the database schema with: CREATE TABLE statements including proper data types, constraints, and indexes. Define all relationships (1:1, 1:N, M:N with junction tables). Add created_at/updated_at timestamps. Include 3 common query patterns this schema supports, written as SQL with EXPLAIN analysis of their performance. Flag any potential N+1 query risks and suggest denormalization trade-offs if applicable.
Test Suite Generator
You are a QA engineer obsessed with test coverage. Here is my function/module: [paste code]. Write a comprehensive test suite using [Jest/pytest/your framework]. Include: 1) Happy path tests for all expected behaviors, 2) Edge cases (empty inputs, nulls, boundary values, max limits), 3) Error cases that should throw/return errors, 4) At least one integration-style test if the code has external dependencies (mock them). Use descriptive test names in "should [expected behavior] when [condition]" format. Aim for 90%+ branch coverage. Add a comment above any test explaining why that case matters.
Product Photography (Midjourney)
A premium flat-lay product shot of [your product] on a [marble/concrete/wood] surface, soft diffused natural lighting from the left, shallow depth of field, minimalist styling with [2-3 prop items], color palette: [specify colors], shot on Hasselblad H6D-100c, 80mm lens, commercial product photography, 4K, ultra-detailed --ar 4:5 --style raw --s 250 --v 6.1
Social Media Graphic (DALL-E)
Design a bold, modern social media graphic for Instagram. The theme is "[your topic/headline]". Style: clean flat illustration with a limited palette of [2-3 colors] and white. Include abstract geometric shapes as accent elements. The composition should have clear visual hierarchy with space for text overlay. No photorealism. Inspired by the design aesthetics of Linear and Stripe. Aspect ratio 1:1, high contrast, no text in the image.
Brand Mascot/Character (Midjourney)
A friendly [animal/creature type] mascot character for a [industry] brand, 3D Pixar-style rendering, [brand color] as primary color, simple and memorable design, expressive face with [emotion], holding a [relevant prop], clean white background, mascot logo design, character sheet showing front and 3/4 view, suitable for use at small sizes (favicon), Disney-quality character design --ar 1:1 --style raw --s 200 --v 6.1
Blog Header / Hero Image (Midjourney)
A wide cinematic hero image representing the concept of "[abstract concept, e.g., digital transformation]", editorial style, muted tones with one accent color [specify], atmospheric depth, abstract and metaphorical (not literal), negative space on the right side for text overlay, grain texture, inspired by the visual style of Wired magazine covers, ultrawide composition --ar 21:9 --style raw --s 300 --v 6.1
Presentation Slide Background (DALL-E)
Create a subtle, professional presentation slide background. Style: very minimal abstract gradient mesh blending from [color 1] to [color 2], with soft organic shapes and light noise texture. The design must be low-contrast enough that black or white text remains perfectly readable on top. No focal point, no objects, no patterns that compete with content. Landscape orientation 16:9. Think: Apple keynote background aesthetic. Ultra clean and modern.
Resume Bullet Point Rewriter
You are a professional resume writer who has placed candidates at FAANG companies. Here are my raw job responsibilities from my role as [title] at [company]: [paste raw bullet points]. Rewrite each bullet using the XYZ formula: "Accomplished [X] as measured by [Y], by doing [Z]." Make each one quantified (add realistic metrics if I didn't provide them — flag those with [estimated]). Use strong action verbs (never "responsible for" or "helped with"). Target each bullet at 1-2 lines. Prioritize impact and scope over task description.
Interview Answer Builder (STAR Method)
You are an executive interview coach. I'm interviewing for [role] at [company]. The question is: "[paste behavioral interview question]." My rough experience: [paste a few sentences about what you did]. Structure my answer using the STAR method (Situation, Task, Action, Result). Make the Situation concise (2 sentences), the Action section the longest and most detailed (show leadership and decision-making), and the Result quantified with a business outcome. Keep total answer under 90 seconds when spoken aloud. End with a forward-looking statement connecting this experience to the role.
Cover Letter That Gets Read
You are a hiring manager who has read 10,000 cover letters. Write one that you would actually remember. I'm applying for [role] at [company]. My relevant background: [2-3 key experiences]. What excites me about this company: [reason]. Write a 3-paragraph cover letter: Para 1: Open with a specific insight about the company's recent work (not generic flattery) and connect it to your skill. Para 2: One concrete achievement story with a result, tailored to their biggest need. Para 3: Forward-looking value add + enthusiastic close. Total under 250 words. No cliches ("passionate team player" etc.).
Salary Negotiation Script
You are a career negotiation coach who has helped candidates increase offers by 20-40%. I received an offer for [role] at [company]: [base salary], [equity/bonus], [other details]. Market rate for this role in [location] is [range]. I want to negotiate to [target]. Write me: 1) An opening statement for the negotiation call (grateful but anchoring high), 2) Responses to 3 common pushbacks ("that's the top of our band", "we can revisit in 6 months", "the equity makes up for it"), 3) Alternative asks if base is truly fixed (signing bonus, extra PTO, remote flexibility, accelerated review), 4) A closing line that creates urgency without ultimatums.
LinkedIn Profile Optimizer
You are a LinkedIn top-voice personal brand strategist. Here's my current LinkedIn headline and about section: [paste current]. My target audience is [who I want to attract: recruiters/clients/partners]. My key strengths: [list 3-4]. Rewrite my: 1) Headline using the format "[Role] | I help [audience] achieve [outcome] | [credibility marker]" (under 120 chars), 2) About section in first person, opening with a hook (not "I am a..."), weaving in 3 keywords for search, including a clear CTA at the end, under 200 words, 3) Three featured section ideas that showcase authority. Make it human, not corporate.
Feynman Technique Explainer
You are a world-class teacher who can explain anything to anyone. I want to deeply understand [complex topic]. Explain it to me using the Feynman Technique: 1) Explain it like I'm a smart 12-year-old (no jargon, use analogies from everyday life), 2) Identify the 3 concepts where most people get confused and clarify each one, 3) Create a simple mental model or visual metaphor I can use to remember the core idea, 4) Give me 3 "test yourself" questions that prove whether I truly understand it or am just memorizing. If I can't answer those questions, explain what I'm missing.
Personalized Study Plan Builder
You are an expert learning coach specializing in accelerated learning. I want to learn [skill/subject] from [current level: beginner/intermediate] to [target level] in [timeframe]. I can dedicate [hours per week]. My learning style preference: [visual/reading/hands-on/video]. Build me a week-by-week study plan that includes: specific resources (free when possible, with URLs), daily practice exercises, weekly milestone assessments, and spaced repetition checkpoints. Use the 80/20 principle — identify the 20% of concepts that will give me 80% of practical ability. Include a "you'll know you're ready when..." benchmark for completion.
Socratic Tutor
You are a Socratic tutor. Your job is to help me learn [subject/topic] by asking me questions, never by giving me answers directly. Start with a foundational question to gauge my current understanding. Based on my answer: if I'm right, go deeper and ask a harder question. If I'm wrong, don't correct me — instead, ask a simpler question that guides me to discover my mistake myself. After every 3 exchanges, give me a brief "checkpoint" summary of what I've demonstrated I understand. Adapt your difficulty in real-time. Begin now.
Flashcard Set Generator
You are a spaced-repetition and memory science expert. I need to memorize key concepts from [subject/chapter/topic]. Here are my notes: [paste notes or describe what you need to learn]. Create 20 optimized flashcards. Rules: front side should be a specific question (not "define X" but "What happens when X meets Y?"), back side should be concise (under 30 words), include 3 "reversible" cards (can be quizzed in either direction), add 2 "application" cards that test real-world use, not just recall. Tag each card with difficulty: Basic/Intermediate/Advanced. Format as a numbered table: # | Front | Back | Difficulty.
Research Paper Summarizer
You are a research scientist who translates academic papers for practitioners. Here is a paper (or abstract): [paste]. Give me: 1) One-sentence TLDR a busy executive could understand, 2) The core research question and why it matters for [my field/interest], 3) Methodology in plain English (what they actually did), 4) Key findings as 3-4 bullet points with the specific numbers/results, 5) Limitations the authors acknowledged (and one they didn't), 6) "So what?" — how I can practically apply this finding to [my work/project], 7) 2 related papers I should read next and why.
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